Rahaf (00:44)
Welcome back to the Really Rahaf podcast. Here we are episode nine and good morning from Tuesday. It's actually Tuesday for me. It feels a little buck to be filming this podcast the day that it comes out, but I can't even explain to you my intuition all week of pushing me to do it today. And I think it was because I needed the culmination of the events that I experienced in this past week to really show up today and
give you perspective on the topic that I wanna talk to you about. And ⁓ I'm just so excited to be here with you. I woke up at five o'clock this morning. I was already walking by 5:30 and I just love waking up early during daylight savings time because then you get to really wake up with the sun and start the day from the first peak of sunlight and it's still dark. I'm looking out my window right now and it's still dark.
It's 622 right now and I'm so, so excited to bring you this episode. Today, we're to be talking about shiny object syndrome and the low ticket offer trap. So before we dive in, I wanted to take a moment to celebrate all the new clients that are joining Revenue Room, my brand new group coaching program that is launching December 1st. And I welcomed in the most recent client yesterday.
And what I love to do and what me and Mike love to do, my partner who's also on my team, he's the one who coaches DM setting, helping all of the clients with strategy in the DMs. And he does a million other things for me too. But what we do every time we have a new client come in, any new clothes in general, we take 5 % and we go treat ourselves to dinner. So last night we went to Pine and Crane. That tends to be where we love to go.
It was just an extraordinary dinner, just soaking in the gratitude, soaking in the abundance. My eyes are watering just thinking about it because I'm so grateful to have all these soul clients. Like this isn't just clients. This is literal soul clients. These are people that I wake up every morning excited to serve. These are people that are committed. These are people that want to transform their business. These are heart led coaches and
This is what revenue room is all about. So that was last night. That was all week. And yeah, just an update too. We have our ads blowing up right now. So we have a bunch of keyword opt-ins DMing in revenue in our DMs. Maybe I'll talk more about ads on another call, but this is not something I'm coaching on. It's just something that I'm sharing my experience with because as you know, I'm only sharing about sales.
sales, systems, tech, like that's my jam. And yeah, I want to take this episode and talk about shiny object syndrome. And this is the trap that every single coach I know falls into. I don't care who you
fallen in this trap. And I have fallen in this trap, we all have, especially if you're neurodivergent like me.
So what is shiny object syndrome? You might be hearing this and you're like, what the hell are you talking about rahaf? What is this shiny object syndrome? I'd actually be curious to see like or to hear what you're Visualizing when I say that like what comes up in your mind as a visual if you've never heard of this You might have heard of shiny object syndrome. You might be listening like yeah, I've kind of been hearing that it's not Quite a buzzword, but there's talk about it
Or you might know exactly what I'm talking about and you're curious to hear what I'm going to say about it. So shiny object syndrome is when coaches want to create multiple offers at a time without finishing one to completion. So this is where we get excited. This is where we get creative. This is where it's the drawback of having too much feminine energy and also masculine, but we go into full creation mode. We build something and then we get excited about something else. And then we go build that.
It's like, me build this low ticket offer. Let me build this high ticket offer. Let me build this membership. Let me build this course. And we go a million miles in multiple directions and nothing actually gets finished. So not only are we confusing our audience because they have no idea what to focus on, we're confusing ourself. And I think on a deep core level, energetically, intuitively, our energy works best when it's focused, when it's aligned, when it is refined to focus and go all.
in on something. Now, even if you're diverting it in two things, you're technically not going all in. You're going half in on one, half in on the other. Now, when one feels super dialed, you got a team, you got it kick in, like it feels good. Sure, bring in another one. But the trap is not taking one to completion and to continue to shift on and off as we show up on social media, talking about multiple things. So we need focused energy when we're building an offer.
And a lot of coaches tend to fall into the low ticket trap. Low ticket equals low intent. What do I mean when I say that? Well, first off, what is money? Money is energy. Money is not this external thing. Money is not real. And when we sell a low ticket offer and we bring in clients, students into that low ticket offer, whatever it is, course, membership,
Clients don't have as much of a buy-in. They don't have as much of a reason to show up because they did not put in as much money, as much energy. And it's not centered around a transformation like a high ticket offer. if you want to witness a transformation, it happens in a high ticket container.
The low ticket structure is centered around keeping people merely plugged in. It's very superficial. It has value. It keeps people plugged in. It's great for accessibility. It brings people in. But I have a low ticket community right now and I'm phasing out of it for this very reason. Down the line, maybe I'll bring it back when it aligns with a new strategy, when I can let Revenue Room kind of do its thing, bring in a team, but it doesn't.
give them energy to show up like a high ticket container. And my high ticket container, the difference, my God, my clients are unrecognizable after three days. That's the frequency I wanna be on. That's the frequency I wanna feel. My clients, my one-on-one clients, they do not miss sessions. Maybe one out of the whole year. Whereas with my low ticket membership,
And I don't force people to do anything. not like, I bring in a lot of feminine energy in the rooms. I'm not checking up on you. I trust you to be in your power. I trust you to show up. So my intention, my focus is now shiny object syndrome is not even existent. One offer, one focus.
Maybe there's an ascension I can bring into revenue room down the line, but low ticket just doesn't make sense. And I'm part of a low ticket community as well with a coach. And I haven't opened up the app in literal months, but I'm also a part of three high ticket containers right now with coaches. And I show up for those every damn day.
Because I invested more money. I invested more energy. I have more of a buy-in. I have more skin in the game. So why do coaches fall into the trap of focusing on low ticket? Well, because I think number one, the fear of pricing ourself at what we actually feel worthy of pricing. So this can be very common where you'll build a high ticket container and you'll under price it.
$1,500. This is something I worked with a recent client on. She came into my container. She came in with a $1,500 offer. And I was like, girl, we are changing that right now. And we immediately upped it to $6K and she immediately sold it. Now there's energetics really owning that and knowing that you're capable of that. And there's also external strategy.
of how do you show up as the authority, as the leader in the DMs, in your content, with your testimonials, with your results. Like there's a whole external strategy to that, really capturing the A-Z transformation, but that can only be witnessed in a high ticket container. And when the client is showing up to do that work too, everybody wins. Everybody wins. You don't need as many clients per month.
Your nervous system is more regulated. Your clients are seeing that version of you. Your partner is seeing that version of you. Your family seeing that version of you. This is why I don't align with the one-off session model. It's technically low ticket. It's like $222 for a one-off session. Okay, how many of those sessions do you need per month to have a $10k month? I'll do the math for you. 10,000 divided by 222. That's 45 clients. And keep in mind, that's 45 one-off clients and there's no repeatable model.
There's no transformation. So when you can't witness that transformation and you're pricing that hustle, hustle, hustle, old mindset, old business model, it's very similar to low ticket. Now don't get me wrong, there's a lot of people who focus on low ticket and they have extreme success with it. Everyone's different. I love to focus on high ticket, high energy, high transformation. And low ticket is great as a supplement.
The reason why I was using my low ticket membership primarily is to keep my clients plugged in when they didn't want to renew, they had someplace to go,
And it warms people up. gets people in a room with you so they build trust and then level up to the high ticket container. But personally, going all in on high ticket is what I've always done. And one-on-one group offer, whatever it is, own the pricing. Please don't price it less than $3k to $6 K for a three month container. There's absolutely no way because, keep in mind, like we said before,
Low ticket, low intent less than $3k, it's a different type of person, it's a different type of client. And when you can focus on the frequency of high ticket and bring in that high ticket client.
There's more energy invested in the container. There's more magic floating around. So I want to give you an actionable step. I want to give you something that you can do to anchor in your high ticket offer and your high ticket container. First off, let's do a little inventory of what offers you have in play. Where is all your focus going? Are you a neurodivergent girly like me, where you are scattered with your energy and you want to do a million things? And we're not saying don't do a million things.
Do a million things eventually, but do them one at a time really well I wanted to do a podcast years ago, but I knew that I needed to let that time come on its own. I needed to build certain things in my business. So for you in this moment, in this season, in fourth quarter, coming up to first quarter, what do you want to focus and go all in on right now?
Is it a one-on-one offer or is it a group offer? What is the transformation? Where do you wanna take your clients A to Z? What does that look like? Take a moment and journal on that. And then from there, ask yourself, okay, what do I want to price it at? Find that number.
And then I want you to double it because you're going to want to go half in on what you actually believe is worthy. So if you're saying $3 K double it to $6 K learn the leadership skills, learn the advanced skills to sell that offer in a way that feels grounded and aligned in a way that communicates the value in a way where you have the systems in place where perceived value is delivered.
There is a sense of professionalism on a whole nother level with perceived value and delivering perceived value. What is happening when your client signs up? What happens after the checkout screen? Are they getting an immediate welcome email with the terms already in there that they signed? Are they getting a message in WhatsApp, opening up their container, a voice memo, excitement, guidelines, boundaries?
Are they immediately getting their Google Calendar invites? What are they getting right away? Because if you're noticing clients are dropping off or feeling that buyer's regret, it's because perceived value was not immediately delivered after the offer was purchased from you. So that's huge. Because when we are stepping into a high ticket container, we really got to deliver high ticket value.
They're investing in value. Coaching is investing in value. It's you are the product. So trusting first and foremost that your energy gets to be it. Everything else is extra. Focus on your high ticket container. Focus on the transformation. Focus on your target avatar. Focus on who you want to bring in. Sell it with all of your heart. Come back to the mission. Can we ground into your mission again?
I know it can be very hard when we're in the ebbs and flows of the business, when we don't necessarily have the predictability that we want, because maybe we're focusing on low ticket or we're still doing one-off sessions. How can we possibly have that predictability when we don't have the spreadsheets, when we're not tracking anything? I've sat with so many coaches, market research.
days and days and days and days of just full market research. And you want to know the number one value they communicated to me that they need for their business. Predictability. That's what we all want because guess what? When business feels predictable, when you can anticipate exactly where your business is going to go, who your clients are, when your containers are renewing, then you can
Be in your energy. You can let your intuition pour in. And for heart led coaches that are intuition focused on creating their content and showing up on social media and having their clients or the people on social media attuned to your nervous system, that has got to be our number one priority. And when we feel like things are predictable, we feel like things are safe. And it's a good safe, emotional safe, trusting, trusting with us, trusting with the universe.
We're not in survival mode. We're focusing on impact. We're not focusing on just paying rent, staying alive, getting food. So even more reason to focus on high ticket because then you know, okay, remember how we said 45 clients earlier? Well, if you had a $6K offer, three month container,
you divided that by three, that's $2K for a three month container. So $2K times five, that's $10K. So we went from having to need 45 clients to reach a $10K month to five clients.
And keep in mind the transformation is way more visible for those five clients. The testimonials are going to be way stronger. You'll have more evidence to bring in more high ticket clients. Then you would someone who just came in for a one-off session. So there's a million bajillion reasons why this is the sustainable business model for you so that you can be feel predictable so that you can be in your energy, so that your intuition can pour so that you can truly hold space. And I mean, even low ticket, same price.
Like for example, my membership was $147 a month, okay? $10,000 divided by $147, that's 68. You know, I would need 68 people every month renewing to hit that $10K month. It's just like anything's possible, but the transformation is what gets me. I want to witness a transformation. I want my clients to witness a transformation. I want them to feel impacted. I want them to feel immersed in that high ticket energy.
That's why I'm so passionate about it. And high ticket energy needs high ticket closing skills. It needs feminine sales speaking to your avatar
who values that emotional safety, who values the nervous system, who values reframing objections instead of you handling them. So that's why I love what I do. That's why I love teaching other heart-led coaches how to truly show up on a discovery call, how to truly sign those high ticket clients. And this is the immersive experience that my clients are experiencing in Revenue Room. We are in beta launch. This is my chance where I get to talk to you about it. And I will shout this from the rooftop.
It is a literal party inside right now. It is a literal party. This is your room. This is your hub. This is your immersive experience to master sales psychology, the feminine way with NLP, neuro-linguistic programming, with reframing objections, with being able to pre-reframe them, illuminate what comes up. If you haven't listened to my last episode, listen to that last episode. I walk you through my radiance framework.
Step by step, the illuminate phase is where you hold the mirror, is where they get to see the limiting beliefs that have kept them going in their cycle and got them on your call in the first place. And when you can truly have that moment and have that phase, then the entire call just feels so grounded and safe. And by the time you get to the end, they're just asking, okay, how do I pay? So that's what I help you do.
Create less resistance on your calls. Let you feel that expansion in your body when you get that discovery call booked so you're not feeling that immediate pit in your stomach. And I know when I get that, I remember that. I remember that small flicker of excitement when I would be laying in bed watching Netflix, Calendly notification would come in and then immediate pit in my stomach. I get it. And now predictability, yet again, confidence, those top values.
that you value of being able to know, I'm showing up on this call and I know exactly how it's gonna go because you know exactly what outcomes to grab. I think of it as this analogy. You remember back in high school when you would have a test and say you didn't study and it was a huge test, huge test. Say it was a midterm. How are you feeling in your body when you show up to that test?
Now imagine the same test, except you studied. You made flashcards, you know every section, phase by phase. You know exactly how it's gonna go. How do think you're gonna show up to that test? Huge difference, right? Your discovery calls are that test. There is a framework. And once you learn the framework, once you get it, once those puzzle...
pieces start clicking and believe me, that's how it happens. If any of you skate like me, that's really what happens when you skate and you learn a new trick. Something clicks and you're like, it all makes sense now. And yes, it's because of the gradual work, but that moment of it finally clicking, like the last puzzle piece of a puzzle. that's just the most beautiful feeling in the world. And it makes you such a more powerful coach.
because the skills that you learn on your discovery calls to take your clients through the journey and keep in mind, you're not coaching people on discovery calls. Holding the mirror and reframing limiting beliefs, AKA objections, and pre-reframing them, that's not coaching, that's holding the mirror. But it's very similar to coaching. So there's a lot of those skills, the NLP, the holding the mirror, the reframing that you can use on your coaching calls.
And that's the beauty is it's all compound interest. Everything you're learning about how to communicate with other humans. It's also going to help you be a better communicator with the other people in your life. Learning about sales changed and elevated the experience and the relationship I have with my partner and my family, because it helps me see people on a deeper level. It helps me see and know how to peel back the layers of the onion.
It helps me know what questions to ask for them to have that moment, that aha moment, instead of me telling them things. Because we all know it doesn't hit when we do that. And the masculine approach to sales we've talked about, tells people what to do. And nobody wants to be signed as a client that way. Nobody wants to be closed that way. So in revenue room, this is what we're doing. I'll drop.
a link in the show notes. I'll drop my free reframe guide as well. If you haven't grabbed that, this is my free guide. This shows you the layers of how to reframe objections on your calls. And if you ever have any questions, send me a DM, send me a DM on IG. I'd love to talk to you more about it. But if you're a heart led coach and you want sales to feel better, you don't want it to feel icky and salesy anymore. You know that there's a better way. I'm your girl. And I'm so excited for you to be a part of it.
So to summarize what we talked about in this episode is shiny object syndrome, how to focus your energy and preferably focus it on high ticket, own the pricing, step into that identity energetically. We've talked in the past, walk like her,
Be her, make decisions like her, and of course learn the advanced skills to sell your offer like her and to attract those clients, that frequency of clients.
Do an audit of all of your offers and really pay attention to where your energy is scattered. Where is the love not quite as strong? How can you pivot? How can you anchor in? How can you redirect it? So raise the price of your high ticket offer too, and then double it. Sell it with your heart, focus on the mission, and sell it authentically with feminine sales. What a beautiful, beautiful episode. Thank you for tuning in.
I love spending every week with you. I love flowing with you. I love being intuitive with you. This is me just flowing. I have words of notes, but everything is just streamlined. And that's why I trust whenever my body tells me that this morning is when I was meant to speak to you on this episode. So this is pure channeled flow and I love you being here. I hope you have a wonderful day. I hope you have a wonderful Tuesday and I'll see you next week. Bye babe.
