Rahaf (00:44)
Hello, happy Tuesday. Welcome back to the Really Rahaf podcast. I have my special guest here with me again. If you've been on the other episodes with Mike, you may or may not know this, but Mike is my partner. I'm so, so grateful and so lucky to have him in my business, have him in Revenue Room. And he is going to share his journey with us today about how he went from working in a nine to five to being fully in DM setting.
Mike (00:56)
Thank you.
Rahaf (01:13)
making commissions and in high ticket sales. So we're going to walk through that entire timeline.
Mike (01:18)
Yeah, hello, thank you for having me super super grateful and for you and for this podcast and for revenue home and everything. So thank you in many ways
Rahaf (01:29)
my gosh, and the fact that you were able to leap from your nine to five and into high ticket sales. mean, I want to take some time and really talk about that journey. So walk us through how you went through that. Let's first talk about the mindset, right? The foundation of what it felt like leaping from the nine to five structure, going to betting on yourself, from relying on someone else, writing your W-2, writing your paycheck, and now fully being in you.
Can we talk about the mindset work on what you did to shift into that?
Mike (01:59)
Yeah, mean, for sure we can talk about it and where do I begin? It was a lot of changes for sure. I had to completely uproot who I was. I'm basically a completely different person now in the best way.
I had to uproot my belief system and everything stemmed from that. I all of my decisions came from that. just, was taught this very, basically blue pill belief system of like, get your safe job, go to college and just kind of, your job is everything. I remember that's something my dad said at one point, he's like, you know, that job is everything. And I remember being like, what?
It's just a job. And ⁓ it was cool. It served me for a long time and I'm super grateful for it. And the people are awesome, but I was never really thriving. And, long story short, one day the company folded. I got news that things weren't so good and they basically politely let me know that the whole company's going to be going away. And I kind of saw the writing on the wall because a lot of people had left and been let go. I lasted quite a bit longer. I'm very grateful for that than most people did, but
ultimately this quote-unquote safe job just sort of vanished on me and it was How do I even word this because this at this point I was pretty Pretty I'll say in the like world of business and and stuff like that. I already had an investment property And I was very much into like investing in myself
but like it's just proof it just goes to show that if you bank on someone else to take care of you, then
you're kind of screwed because it's nobody else's responsibility to keep you employed, to give you any sort of retirement plan or to make sure you're good. It's really, it's up to us. so.
Basically, it came to a point where I realized I'm not like really in control. I'm just hoping this job lasts forever and hoping is a great word because it's just wasn't even something that I felt super lit up about. It was just enough. like, I wasn't thriving. I was just kind of holding on as long as I could and
I just felt like that was the only way I felt that was reality, right? That was kind of what I was taught, like, oh, this is reality, right? You got to just get some job out of college that you, I applied through like the career center at my college and I like did an interview and I sent in my resume and like, you the whole thing, right? And it just, I had to uproot that like the job was everything and that my everything depended on that job. Cause it doesn't like ultimately it depends on me. And so when I started to realize that like,
I should be betting on myself versus betting on some other employer that most employers see you as a number, right? I was sort of fortunate that this was a small company and it was like family and there were awesome people. But for most people, it's actually worse where you're just some random number. You don't even know the C level people and you're just disposable. So I started betting on myself in small ways. First, I started buying little stocks and stuff like that. eventually
bought an investment property and I was very much used to betting on myself. And then I eventually, when I caught wind that the company was going to be going away, I got into high ticket sales and I hired my first sales trainer. And it was a big chunk of change for me at the time. And I put it on a credit card because I didn't have enough cash. I remember just being so, like I felt like this is the beginning of the new me because I'm now betting on myself. I'm not betting on an employer.
to hold my hand through life because they don't have to and they're not going to. And so I just was like, nope, I need to build my own future and I need to build my health and retirement. I need to build my own career, my own income and my own take control of things myself because nobody, it's nobody else's responsibility to do that for me. hopefully that answers your question.
Rahaf (05:59)
so good and just so much power in what you said with not having to rely on anybody for anything. It's like, why? We think that, we're good. Like we have so much trust in the system when really all it takes is one decision for them to be like, we're letting you go. And I brought this up on another episode recently and just to bring it up because it's so relevant right now, Oracle, the company,
recently laid off 30,000 employees through a single email. And they had just had their highest revenue quarter, but they replaced 30,000 people with AI. first of all, it's really cool that high ticket sales can't be replaced with AI. But second of all, we put so much trust in the people writing our paychecks. And we think that we have the safe job until we wake up and we're like, wait, this isn't actually safe. We just need to learn how to bet on ourselves. So.
Mike (06:34)
Exactly.
Exactly.
Rahaf (06:58)
You got in the mindset, you did the mindset work, you got the training, and then walk us through how you landed your first role.
Mike (07:07)
Yeah, that's an interesting story. yeah, so I got the training, I did the mindset work and not that the mindset work ever ends, right? It's not like I did like, you know, one thing and all of a sudden, you know, and everything's perfect, right? It's a never ending journey, of course, right? But I did the foundational rewiring and it set me up so that now I'm in control. And I would have never been in this position had I not done that. So it starts with that for sure.
And so how I landed my first role. well, when I was still working at this job and things were winding down, I signed up for a high ticket sales training and I started doing the training. I remember it took about, I think it was four months and it felt like forever at the time. Cause I was like, shoot, I really need this. I need to get started now. I need to start making money now. But I had been doing a lot of research and thinking about what I'm doing next. I had to rethink my whole life.
So I got to the end of the training and there was a few different ways I could land a role, but the way I got my first role, the thing that happened to hit, because I was trying a lot of things,
is just DM'd a real estate mentor and with text. I didn't even send a video. I just sent him like a few sentences. As to why I wanted to work with him and why I thought I'd be a fit, I said she sold myself and I got a response. And I...
did an interview and I told him about me and I told him that I had done my training and I, know, I, really liked that by the way, cause he's like, I'm a big fan of mentorship cause he's selling a mentorship and he's like, you have to believe in mentorship if you're going to sell anything, right? Cause if you don't like invest in yourself, how are you going to convince other people to do that? Like, so you, he's like, that's huge. And he was a big, I mean, he not only was selling mentorship, but he had
Rahaf (08:50)
Right.
Mike (09:01)
We call him the most closable dude because he had closed on so many different training programs just learning this and that he just loves He called it skipping the line. He just loves skipping lines Like why do I need to figure this out the hard way? Learn all this stuff on my own when I can just find someone who knows exactly what to do Skip all that time and just pay a little bit because the money comes back when you do that and so Nothing in life is free, right? You want to pay with your time or your money? so he's like I'd rather just skip the line and I'm glad you understand that and just get this guy was
29 years old and he had 70 properties. And I'm like, this guy is moving fast. And I'm like, whatever you're doing, I need to learn a thing or two because I don't know how the heck you're moving that fast, but he was skipping the line. anyway, so I landed this role and I started with DM setting and it went.
Rahaf (09:56)
But you
know what's interesting, you trained to close, is that right?
Mike (09:59)
that's interesting. Yeah, so I trained, you when I trained, I didn't really know if I wanted to be a setter or a closer. I knew both existed. I initially thought, I want to be a closer, because I just want to make the most money possible, right? But I was open though. I was like, I just want to do whatever's aligned, basically. know, wherever I am is fine. And I want to find, it was the most important thing to me was to find a role that was aligned, because you could sell.
a lot of different things, right? You could sell anything under the sun, right? Solar panels, insurance, you could sell this, that, you know? And I was really passionate about a few things. For me, it was real estate investing, any sort of like life coaching or, anything that really empowers someone to like be a better them and help them move into a better mindset and...
financial freedom and that kind of thing was up my alley. So I was like, anything within that realm, it could be a real estate offer, it could be a life coaching offer, it could be high ticket sales, whatever. As long as it's in that realm, that's all I really care about. Yeah.
Rahaf (11:00)
Yep.
Yes. And I love that you started there. I
love that you started there because this is what you and I help the girls in revenue room with is start with your values, then find the role because we didn't leave one nine to five dreading work to go into a different industry to have the same mindset around it.
Mike (11:15)
Yes, exactly.
Rahaf (11:25)
What we do in Revenue Room is we help them start with their values, set up their dream career profile, so that when they are outreaching, they're actually landing aligned roles and they wake up lit up, excited to sell their offer.
Mike (11:37)
Yeah, I mean, cause you didn't leave. didn't leave this other job to like find something else that's okay. Like I want to go to something better, right? As if I'm leaving something that's that's okay or good enough. my next step I want it to be great. So I had to do some, inner work and you know, luckily the training program helped me with that because I probably wouldn't be able to do it on my own, but we did some values exercises and just kind of inner looked inward to say, okay, what do I even want next? And then,
basically reverse engineered it to manifest it. And I ended up finding, like I said, the real estate offer and it was pretty close to perfect. I mean, for what I was looking for at the time, mean, you know, I had like a bit of a range, like I was saying, I want something roughly in this realm of, either financial freedom or some sort of life coaching or some sort of personal development or something like that.
And I want it to be something that I can handle right now because I technically don't have a ton of sales experience. And so whatever. So I ended up getting a DM setting role. I actually, when I first talked to him, I was like, I wanted a closing role, but he's like, well, honestly, I'm looking for a setter right now. I'm looking for a DM setter, I was like, okay, I'm interested. Why not? You know, because the role felt so aligned that within that I was like, well,
setter, closer, whatever, just start somewhere, right? Because I figured I could always do this for a year or two and then move on to something else. Or maybe I could grow within this because if I'm a setter for a while, maybe after a while we'll need a closer and I could become a closer then. So either way, I'm moving forward. So I think it was important to know what I want, but still be somewhat open-minded because if I was too like, I need this exact thing and has to be a closing role has to be boom, boom, boom, then you basically get stuck that way. so being open enough,
Rahaf (13:18)
Yes.
Mike (13:24)
But clear enough though, if you're just like, I'll take anything under the sun, well then you're gonna end up on something random you don't like. So I had to be the sweet spot of know what I want, but be open enough to actually be able to find something in a reasonable amount of time. And it worked. And I was only there for about a year, a year and change before I hopped over to you. And pretty much exactly what I just said is I got there and things were working pretty good. I think I generated about 870 grand in revenue on that role in a little over a year. And then...
Rahaf (13:50)
Wow.
Mike (13:54)
then this came, the opportunity to work with you came about and that was not my first. Exactly, so Rahaf made me an offer and why did you do that?
Rahaf (13:58)
i snatched you up i snatched you up because because
Exactly. I made you an offer because you now have experience on another role and you've generated all this amount in revenue. You've become an asset. So I snatched you up because you had the skillset that I needed. I brought you in. We found deeper alignment.
Mike (14:23)
Yup. And I had, I had the
proof. Like I had, I had already done this for over a little over a year and generated so much that you're like, this is clearly working, whatever you're doing, And so there's no question. And so I got an even better role with, with Rahaf because I just started somewhere basically. And I remember when I left, it was kind of sad because technically there was nothing wrong. I could have stayed at the other role and I was like, Hey, I'm going to, I'm going to quit.
And of course we left on good terms and everything I put in my two weeks, everything's fine. But it was this weird thing where it's like, but everything's going great. Like, why are you leaving? And I'm like, because I got something even better. Go ahead.
Rahaf (14:54)
Wait, we back up? Can we back
up? Because it didn't take him by surprise that you did that, right?
Mike (15:04)
you're right, yeah, because that's funny, because when I first started, you mentioned, you were actually, You were like in the very early stages.
Rahaf (15:11)
I was,
yeah, I was life coaching. So it was like at the end of life coaching.
Mike (15:16)
Okay, yes, but you were like, you weren't doing revenue over the time. And, you know, I didn't necessarily see myself working with you. Like I just figured, okay, you're doing your thing, whatever, you know? And so he, I mean, when I first interviewed, he's like, yeah, are you going to like, eventually want to like set for her? Like what she's building? I was like, I don't think so. Like, I think she's going a different direction. And then I fast forward a year. He saw it. I didn't even see it, to be honest with you. And I was like, ⁓ well.
Rahaf (15:28)
Right.
you
He saw it!
Mike (15:43)
Yeah, okay. but I started somewhere and then, and then because I started somewhere, like I got the training and no, no, let me back up. I decided to bet on myself and because I decided to bet on myself, I got the training. Once I got the training that allowed me to land my first role that was way more aligned than my nine to five, my first high ticket sales role as the DM setter for the real estate offer. And it was, really good. And I was stoked.
and was going really well. And then an even better opportunity came better everything, more money, work with you, more aligned, everything, right? Built together. But it all started from me betting on myself and it just kept getting better and better and better and better. And now it's getting even better. It's honestly getting surreal. And it's funny too, because when you made me this offer,
out of left field, I got a DM from another real estate coach. and said, Hey, you know, we're looking for, for setters. and he had a very, very similar offer. It was a real estate offer.
But then this came about and I ended up doing this because it's you, of course. But just because I was growing,
and betting on myself and just gaining all this momentum, just stuff comes out of the woodwork. And I didn't even like, you know, it was crazy. I'm like, this is a really good offer that I'm not going with,
Rahaf (16:48)
Yes.
Yes, yes. Then you took the 870K that you generated in sets from the other offer, blew through a million. Then we created the Sprout framework. So can you talk about what you poured into and how we've implemented that in Revenue Room and how we're teaching setting from all of that?
Mike (16:59)
Yep. Yes. Yep. Yes.
Yeah, totally. So we took what I had learned over the course of that year and change or whatever. And basically we took the million dollar formula and we turned it into a framework. Like you said, it's called the Sprout framework and it's not a script because at the time I had started, when I started, I was using scripts, but it was never quite right. was like, this script kind of, kind of sort of works, but not really. And basically I threw the whole script away and I was just going for my brain because I, you can't really follow a script because every conversation is different. Every person's different. It kind of doesn't work. we, you and I invented a framework.
called the Sprout framework and we laid it out visually so you can follow it like a map. so now, we have it all laid out basically in writing. so you can just, anyone can follow this. we've trained a bunch of people already to follow it making commissions already and just it's any, anybody can learn it really. But now it's like simple though, because we like laid it out on paper digitally at least, you know, so.
Rahaf (18:04)
I think that's the biggest thing is so many sales programs focus on scripts and it doesn't really work. Maybe it used to work back in the day, but we are so in a place of trust. So if we're just cooking the prospect with questions in the DMs, you're not going to get the set. So what we did was bring checkpoints into it. Did I get this checkpoint? Did I get this checkpoint? Did I?
get it, did I go enough of a layer deep? Oh, not yet. Let's ask a mirror question. So being able to put all of that that you had in your brain on the miro the framework that we created, and then also have another one, the radiance framework for sales calls, and then built revenue room together to do that. And now there's women in there training to be setters and closers. It is, I mean, I think about it someday. I'm like, this is, this is fucking surreal. It's honestly nuts
Mike (18:54)
It really is.
I mean, just an hour ago, I literally sent, I sat down, I sent one DM. I said like this, like it gets, it gets crazy because I, come home, I'm like, okay, I'm gonna hit the DMs for a bit. I send one DM, the inbox is full, right? The person responds immediately and starts chatting. And I'm like, I got someone hot live right now. Okay. So I'm chatting, it's a good prospect. And I didn't even have enough time to,
answer the next person because she responded so fast. And we had built up so much trust earlier in the convo from my last DM session that she just was like, my God, I got your attention. I need to talk to you right now. And apparently dropped everything. And about 15 or so minutes later, got the booking. And I literally sent one message and this person, because like this framework, like I feel like I have it so dialed now. We have it. We have it so laid out and dialed that it's like.
Rahaf (19:30)
Yup.
Yeah.
Yeah.
Mike (19:51)
Imagine sending one message and 15 minutes later someone's on your calendar like...
Rahaf (19:51)
It's a well-oiled machine!
And I think the best part is, the amount of entry points that our DM framework has is we turn complete strangers that don't even know that I exist and whoever is using our framework, our, like the woman in our group to go from not even knowing that the offer owner exists to getting on a call, going through a two call close, and then being so committed and driven and fired up.
in the training program or whatever offer, that's all a result of holding authority, holding frame, bringing in the leadership abilities all within the framework.
Mike (20:32)
It is, and to be able to build that much trust and authority and close someone who three days ago never even knew you existed is honestly nuts. And that's how powerful this stuff is. Like the amount of trust that we can build in three days and teach people to do the exact same thing. It's kind of surreal. I'm like, if you had told me like a few years ago, like, yeah, like you could sell high ticket offers to people who had never heard about you three days ago. I'd be like, you're crazy. And it's, it's working like.
Rahaf (20:50)
Yeah.
Mike (21:02)
Like clockwork. I can't believe it. And no ad spend either.
Rahaf (21:06)
$0 in ad spend. not only is this super valuable for training setters and like learning how to set, but offer owners, coaches that are struggling with finding ways to find leads. like, I don't have leads. I don't have leads. It's like, you just don't know how to create the leads. And that's what this framework does. It makes people, it makes money appear out of nowhere. And it's most high quality prospects. We never had this luck with ads.
Mike (21:08)
Yeah.
Yup.
Rahaf (21:32)
We went up to spending about 6K in ads a month and then we stopped it. We're like, this is not even doing what we want. And maybe we'll come back to ads later, but we don't need to. Like we are all fully organic and outreach and it's creating the most heartfelt divine connection conversations because sales is giving. And when you can build that trust in the DMs and transition that congruency through the call, set up the closer for success, set up the offer owner fulfillment for success.
Mike (21:36)
Yeah.
No.
It is.
Rahaf (22:01)
That's a well-oiled machine. That's how you scale to a million. And that's what we're doing right now. We're scaling really rahaf to a million. And here we're over here doing a podcast episode. I'm in one room, you're in another room. We're spending our day skateboarding. We're going to the farmer's market and shopping for all of our ingredients. And this is real alignment.
Mike (22:06)
We are.
We are blazing there.
Rahaf (22:23)
and it starts with the work that you do and the offers that you sell is when you're aligned in your day to day, you wake up radiating, you wake up excited to start the day, then you live the life of your dreams. Everything just starts aligning like puzzle pieces.
Mike (22:38)
It does, and it's just such a trip to think about because we are blazing to a million and it's just me, you, two frameworks, a setting framework and a closing framework, and like a spreadsheet to track it. That's it. That's the entire machine.
Rahaf (22:51)
Yeah.
Yeah. And we give all of that to our women in revenue room, both the framework and the spreadsheet, the spreadsheet that you made. So the spreadsheet reverses engineers, the amount of commissions that somebody wants to make per month down to the amount of messages that you need to send to make that happen. The level of granularity of predictability that makes it inevitable. So it's not even about sales being emotional anymore.
Mike (22:56)
Yep, we give them both frameworks, he had the spreadsheet. Exactly.
Yep.
Yep.
it's just numbers. You just go, I want to make this much. Okay, I send this many messages. I follow these two frameworks and law of averages says it works and it's working like clockwork, so.
Rahaf (23:22)
This is.
And then they're coming to the calls and they're like, okay, what objections am I getting? Okay, where did I leave this person? Like, where did I leave off? Then you work on the leaks and then you leverage your skill set. You make more money because you can do that in the red pill world. It's not like you're capped at an hour trading your time for money. You're constantly leveraging your skillset. You're constantly staying plugged in. And then from there, that's how you scale your income. That's how these girls are all on Instagram making 20K, 30K, 50K a month is through this.
Mike (23:38)
Yeah.
Yes.
Yeah, they're in control. They're not like betting. You know, like before I was just betting on an employer I was kind of scraping by with a bunch of roommates and super cheap rent and I was shopping at the cheap grocery store and just living on the cheap, right? Driving an old car and it was enough to live like that. But ultimately, like you don't want to live like that forever. And there was no other way I could make more money unless I picked up like another job or something or started a side hustle. But now with this, we could just make more if we just get better.
And we just, like you said, look at the spreadsheet, go up, there's a leak in the boat here, how do we plug it? And then we get creative, we go up, we need to fix this, we need to fix that. And then boom, all of a sudden the machine's more efficient and we can get a higher return on our time, which you can't do at a job. You just, you get better. And if you're lucky, you get a raise at the end of the year, 3%. But if you're not lucky, you get let go. So there's like a lot more risk in betting on someone else than there is in like, you know, the quote unquote risk.
Rahaf (24:39)
Yeah. Yeah.
Yeah.
Yeah.
Yeah!
Mike (24:54)
of like having a commission like sales job, for example, right? And so.
Rahaf (24:57)
Yeah. Yeah.
⁓ At the end of the day, it's like, it's all risky, right, Jim Rohn? It's all risky. But what's riskier? You continuing to do things the same way that you are, watching time go by, not being able to spend it with your kids, not being able to spend it doing what you love, barely making ends meet, definitely don't have enough money to get back to your family. Or is it riskier to just take that bet on yourself, learn a skill set that you see people getting success with?
Mike (25:03)
It's all risky, right? Yep.
Rahaf (25:26)
And then everything unfolds. What risk would you rather take? To me, I don't want-
Mike (25:29)
Yeah, I mean, I'd rather bet on myself
and know. I'd rather it not work out, but now I know, you know, personally.
Rahaf (25:35)
You know,
the women that get on the calls with me, the one thing they tell me, they're like, I just know I don't want to be 80 years old, reflecting back on my life and wishing that I did something about it and that I didn't. That's risky.
Mike (25:46)
Exactly because if you
if you bet on yourself and something doesn't work. Well, you just try the next thing, you know and so it's just part of is part of like point like you just kind of Everyone's scared of the unknown right? my god. What if this happens? What if that happens? But it's like, you know, just plunging into the unknown It's just that's where the growth is, you know, and so just But that's why we say bet on yourself because you know life is a game of betting right and if you're not betting on yourself you're betting on someone else and
Rahaf (26:07)
Yeah.
Mike (26:16)
Who's to say they have it more together than you? They probably don't. And not to mention, they're probably not even going in the direction you want to go because they're not you. There's another Jim Rohn quote. And he says,
Rahaf (26:16)
Yeah. Yeah.
Exactly.
Mike (26:25)
if you don't have your own plan, you will become part of someone else's plan. And guess what someone else probably has planned for you? Not much. And it's true, So you gotta have your own plan. So I would rather bet on my plan than bet on someone else's plan when they don't have anything planned for me in the first place.
Rahaf (26:31)
you
Yes.
That's what freedom is. That's the price of freedom. And it's not really a price because that is the ultimate fulfillment of being so in control of your life that you can bet on yourself because you got yourself there and you don't have to rely on anyone else for your happiness and to be able to put food on the table and to be able to travel and live your life.
Mike (27:04)
Yeah.
And the craziest and most beautiful part of this whole thing is to be able to change your whole life and to bet on yourself is literally one decision. You just decide right now, I'm betting on myself. And that philosophy sets the sail for a whole new life. That's exactly what I did is I've set that, I made that decision and everything changed. you know, it didn't manifest overnight, but it set the sail and little by little, like I said, with the mindset, everything changed.
Rahaf (27:17)
Mm.
⁓
Yeah. Yes.
Mike (27:39)
little by little and fast forward a few years and I've been a completely different person in the best way and I'm just way more in control and I have time working for me now, first time working against me, And it's just, I am so happy because I just, it's hard to put into words, honestly. Yeah.
Rahaf (27:49)
Yeah.
Yeah.
There are no words. mean, just
look at what it's been able to do for us of being able to really learn sales. for those of you don't know, Mike and I met in Los Angeles. We've been dating for five years. And when he came into my business and we started scaling it and growing it, we just moved to Carlsbad in North Coast San Diego at the beginning of this year. And now we live in this incredible big condo that
has a view of the golf course and you can just hear birds chirping. you just, it's so quiet. It's a different time dimension. And there's so much time in our day. Like regardless of how much, how many calls we have, how many DMs we have, time just operates differently when you're in alignment and we get to enjoy that together.
Mike (28:48)
It does.
Yeah, and it's so crazy because, mean, just to give everyone perspective here, like at the time when I was working that other job, like I was living in a whatever neighborhood with a bunch of roommates, just had my own room, shopping at like Food For Less, for those of you that know that store, live in California, which is like the cheap grocery store. Just driving a car with 250,000 miles and just.
getting by. And now we live on a golf course and
freaking perfect weather every day and.
Like I said, I sent one message and booked a call and we shopped at the farmer's market only. We don't even go to the grocery store And I had just gotten back from skating. I was at the Olympic training facility practicing and I come back, yeah, today. And I sent a DM and I got a booking and I'm like, sweet.
Rahaf (29:39)
tonight.
Mike (29:45)
That was easy, because I just know exactly what to say. And I'm like, this is pretty sweet. It's not a bad life.
Rahaf (29:49)
Yeah.
Yeah, it's not you.
There's no throwing spaghetti at the wall. It's like there's a tried and true framework that has seen inevitable success. And now it's just repeatable, rinse and repeat, and also customizable to who you're speaking to. And let's fast forward to present time and what's coming up for us in the future because this is exciting because revenue room is growing so fast. Like we're averaging two new women a week now.
Mike (30:04)
repeatable.
Yeah, that's crazy to think about.
Rahaf (30:19)
all through the
DM setting, all through the closing, all through, it's like a dream within a dream, all through the things that we're teaching is what they're getting inside. Like it's honestly nuts. And there's 12 women inside right now. And Mike is also in there. I'm in there. I teach the sales call framework, the radiance framework, strategy call, and so on. Mike specializes his zone of genius, as you've heard, is DM setting. So he teaches DM mastery in there. And
Mike (30:28)
Yeah, it's crazy.
Rahaf (30:47)
We're actually, Mike and I, we're building our sales team right now and we're gonna bring on a DM setter that Mike is gonna train. it's like, I remember us saying, this is nuts, this is nuts. We said two months ago, Mike, we said, okay, we'll be ready to bring on a DM setter when we hit $50K in monthly revenue. And we're barely over halfway in April. We're already at $30K in revenue.
Mike (30:51)
Yeah.
We are on track.
Rahaf (31:15)
And we are on track to hit $50 K in April. And that's just in time because you and I, we've got our eyes on someone. We know who we want to bring in and she's been manifesting it and I could feel her manifesting it. And we're going to connect with her and we're going to see what we can do. And we're, just building our team now. And it's so cool too, because we hire internally because guess what? The women inside revenue room are learning sprout. They're learning radiance. And that's who I want.
Mike (31:23)
Yeah.
Yep.
Rahaf (31:42)
selling my stuff for me so they have the opportunity to train under us and then have the option if there's spots to come onto our sales team or there's a job board in there with setters and closers and we get to teach them how to outreach their dream offers which is exactly how you landed your first role. I mean it's honestly nuts.
Mike (31:44)
Yep.
Yeah.
Yep. Yeah.
Yeah. It's so funny because when I first signed up for like a sales training program, I remember I was so like hung up on, on, the guarantee of like the job. was like, okay, like, well, am I guaranteed a job like this and that? And I would use words like job at the time, words like job and guarantee are not really words I use anymore. Now that I've reframed my belief system, but at the time I was big on those words, right? And so I was like super tripped up on that.
Rahaf (32:21)
You
Mike (32:27)
And it's so funny because the sales program I ended up joining offered placement and that was a big selling point for me at the time. And I didn't even end up using the placement because they offered me an opportunity, but I found better opportunities myself through outreach, which a few months prior I had thought, the outreach will never work because I didn't have sales experience and I was kind of like, outreach, ⁓ know, like, but I didn't know anything about sales. had all the sales, limiting beliefs that anyone could ever have, right?
Rahaf (32:37)
Mm-hmm.
Mike (32:55)
And so I ended up thinking I wanted the certainty of a guaranteed placement and not even using that. I ended up getting an offer. Like I said no to the offer they gave me. was like, no, I found my own. It's better. I, you know, cause I picked it and I was so happy with it. And then I found an even better offer, like I said, with you. And that was after I had said no to an offer that I didn't even try for. And so just the amount of things that snowballed is just nuts, honestly. And by the way, these skills that I've learned are like not just
Rahaf (33:19)
Yeah. Yeah.
Mike (33:23)
strictly for like sales, right? They're not just for like these, these, these apply to life, because sales is so much more than sales. It applies to life. mean, just the way you meet people and relationships and to, just everything, any interaction you have with another human, there's, there's a form of sales and it's just a trip, how powerful it is because I was at one point allergic to sales.
Rahaf (33:29)
Yeah.
Yeah.
Yeah.
Mike (33:50)
because I just didn't know anything about it. And I was like, ⁓ sales is bad, blah, blah. And it's like, no, sales is there whether you like it or not. so I just finally realized I should learn to like this because if I don't, I'm just fighting the universe for no reason.
Rahaf (33:53)
Yeah.
Yeah, when sales is giving and you learning that skill set, like, it's sales is communication. And you know, I love that you said, you said, you know, so many different parts of your life started change because not only is that what I hear every day from these women inside revenue room, but also in my own life of like your communication skills with people in your life. Like my communication with my family just enhanced with myself, you know, with skateboarding, like even you, like, I don't know if you guys know this, but Mike is like Olympic level athlete in skateboarding.
Mike (34:07)
It is giving.
Rahaf (34:35)
He trains at an Olympic facility, which is right around the corner, which is really cool. And he's able to have like conversations and sell like outreach and sell himself because when you land a role, you're selling yourself and to sell yourself, you need to know how can I position myself as an asset? So it's just the, the, the by-product of learning sales and understanding human behavior and sales psychology is beyond anything fathomable from what you could possibly imagine in this moment right now.
Mike (34:47)
Yeah.
Yeah, it's way beyond the role or the job, right? It's way beyond the offer you're selling for. That's just the tangible thing that you learn it for, right? But it translates so much an athlete for sure. You know, you got to sell yourself as an athlete, right? In a relationship, you got to sell yourself to another person, right? To your family, you got to have good communication skills to prevent drama, right? So.
Rahaf (35:14)
Yeah, because.
Yeah.
So funny. You know what I'm thinking about right now is like people will ask, you know, people ask me like, you know, how do you do it? How do you like work with your partner? You live together, you skate together, you see each other all the time. Like, how are you able to do that? And low key, I'm thinking about it right now. I think it's because we both understand sales. We understand sales, we understand how to communicate, we understand
Mike (35:45)
There you go.
Rahaf (35:50)
how to ask the right questions. And then also teaching it really doubles down on that too. So it's just honestly surreal. And to just be in a room like this, that it gets to be as easy as that is like, women just need to have a room like this where they're just lit up and believing themselves and on the right frequency.
Mike (35:54)
Exactly.
Yeah.
Rahaf (36:13)
It's so beautiful. And Mike runs the DM call as well and the data call. And when things just become predictable, then you can just enjoy your life. You can just take that dance class you've always wanted to take. You can just wake up in the morning and have that two hour morning. You can just.
not have to rush on your phone first thing in the morning. And you can move slow. You can move like in that divine feminine energy that you were meant to live. You weren't meant to be stuffed in a box of a nine to five. That is a masculine structure that does not work with women. So when you get in high ticket sales, you learn how to operate as a woman again. And we teach a very intuitive framework too. It's all about intuition. Did I go deep enough? Did I get this checkpoint? You come back home to yourself. And I think that's the biggest gift in understanding sales.
Mike (36:53)
Thank
Yeah, it is. something you said a minute ago that I wanted to echo or go a little deeper on, as you mentioned, just having that community, right? Because, especially when I first started, I was very much raised on like the, I'll say the blue pill belief system, right? And just get your quote unquote safe job and go to college and the job is everything and that sort of way of thinking where you're just banking on someone else banking on hopefully getting a pension and that kind of thing. And
When you have, you cause you don't decide what environment you're in when you're born, you just get dealt a hand of cards, so to speak. And chances are you're not going to get a royal flush unless you're lucky, but most of us aren't right. And so when you just get dealt something random, there's a good chance it's not going to be your dream. And so to be able to pick your environment,
where there are empowering belief systems and where people are going for it and where people are striving for more and believe they can and are aligned with their values and working towards it. It is a whole different energy because if you are around the same people that got you to where you are, well, that was enough to get you here. Well, how do you get to the next level? Is you have to change, you got to change the belief system, which is only going to change if you change your environment. And the beautiful thing about having like a
community in a room like this is you pick it and you can decide what you want. you can be in this energy and and it's your new baseline because you have people supporting you. You have people on the same journey and you have coaches that are helping you where you fall short because we all have our ups and our downs, right? And so to be able to be surrounded by that is so powerful because if you're not
and you just like watch a couple of videos and go, yeah, I'm motivated for like an hour. And then like someone comes home and it's like the old belief system that got us stuck. And then just go back into that. It's like you just get stuck again. And so to be able to have that room is just so powerful.
Rahaf (39:01)
Yep, because when a flower doesn't bloom, you fix the environment in which it grows and not the flower.
Mike (39:08)
Exactly, exactly. So many of us are like, ⁓ must be the flower. Nope, need different soil.
Rahaf (39:14)
Yep.
And you and I both did that before we even met. i mean, we, I lived in Ohio, Mike lived in Chicago and we changed our environment. Both came out to California and knew that this is where we would thrive. This is where we would just send it and have that raging energy. And then it's no surprise that we met each other and we were just raging together all the time now and having a community. I think too.
Mike (39:17)
Yes, we did.
Exactly.
Exactly.
Rahaf (39:42)
I think you nailed it too because getting in high ticket sales, your physical environment is going to call you crazy. They're the nine to five mindset, nine to five belief system. They're going to say it's a scam. They're going to say it's not safe. going to say everything that is, I mean, they don't have the mindset because that's, they don't get it. And that's okay. We're not here to convince anybody, but we just need to surround ourselves with people who do get it, who are living the life that we want. And when you do that,
Mike (39:49)
Yep.
Right. Yeah, they don't get it.
It's okay.
Yeah, we're here to pick our environment.
Rahaf (40:12)
Yeah, because you have the power. I mean, it's 2026. It's not even about, you're not even in the right physical place. You're living in the wrong city. Okay, well, we have the privilege to have virtual rooms now.
Mike (40:13)
Yep. You have the power.
Yeah, it's remote sales. Yeah.
Rahaf (40:26)
Like this is all happening on Zoom. You get to
pick up your laptop, go wherever you need, take your training calls wherever, because you have a virtual room that's plugged into the frequency. Then you go take a closing call in freaking Switzerland, come back, take another call in Florida, because you can.
Mike (40:43)
I've done that. I've taken, I've sat from Florida and Switzerland, actually.
Rahaf (40:45)
You set you set
you set someone on the plate while you were in the air
Mike (40:52)
I've done that too.
I've done that a few times. I've set people in Tokyo, Dubai.
Rahaf (41:03)
And it's just like you just you start to play the game with life Right. It's like you just learn how to play. It's like you think of the game monopoly. It's like you're playing a game It's like when you think about like money is just a game money is not real But when you when you get out of your own way and you see money is just energy and you're gonna be creative with debt You get it buy yourself time so that you can have freedom Everything unlocks for you
Mike (41:03)
You
game.
It is.
It unlocks and when I started, like I remember I said earlier, it's just a decision. Like I didn't have the money. I just made a decision. And I just, I was like, okay, well, I don't have enough money, but I've already made the decision. So how can I make this work? And I was like, oh, I've got credit. How can I make it work? Well, I've got credit. So I literally opened up a credit card and I put it on a credit card and I was like, well, it's a zero percent interest card.
Rahaf (41:39)
Yeah. Yeah.
How can I make this work? Yep.
Mike (41:58)
and I have a year to pay this off and the program's four months. So I'm no mathematician, but that should be enough time to pay this off. And to make a long story short, I paid it off with flying colors. And by the way, that strategy has become super useful in my life of just being like, can I? And just finding a way because, know, especially being in a country like this, like you can get freaking credit cards so easily. it's almost laughable. It's like, I can make things happen with money I don't have. And then, so.
Rahaf (42:05)
Yeah?
Yes. Yeah.
Yeah.
Yeah.
Yeah, I mean, there's going to be two types of people in that situation. They see a training program, they see the investment and the first person says, I can't, so I won't. And the second person says, yeah, yeah, because that was the mindset of the nine to five is you look at the physical number in your bank account. You're so pulled into that. But then there's the second person. Yeah. And the second person is like, okay, I don't have the money technically, but how can I?
Mike (42:31)
Yeah.
And I used to be that person.
Yeah, you're so stuck on like guarantees and stuff. Yeah.
And it could be the same person. You just change your mind. You just make that decision. That's it.
Rahaf (42:57)
And that just opens it up.
It's a simple decision that opens up more opportunities so you don't have doors closed in your face. All of the doors just suddenly open.
Mike (43:03)
It is.
Yep. And nothing in the actual rest of the world changed. I just changed. That's it.
Rahaf (43:15)
Yeah. And the irony is, is that is exact mindset and the exact moment that is almost like Morpheus, like, all right, here's the blue pill. Here's a red pill, which one are you going to take? Because that's the mindset you need when you come into high ticket sales, high ticket sales. Yeah, you're there. You're there's a learning curve. You got, it's like school. You got to learn, but you learn this one skill set and you are set for the rest of your life. But it's going to take ups and downs that channel, that resourcefulness of how can I? So when you pass that first test.
Mike (43:24)
Exactly.
Yeah.
Yeah, yeah. For sure.
Rahaf (43:44)
to invest in that program when you did that, that set you up for success later because now you've become the person you need to be to be there during the ups and downs.
Mike (43:52)
Exactly, and it never like, it didn't happen overnight, right? I didn't just suddenly, know, tomorrow I'm fricking balling or something. Like it took work and I had to learn stuff and there's ups and downs for sure. But like, especially at first. But one thing that's crazy about this whole situation is ever since I did that, I just remember, like I said, that one quote of my dad is like, that job is everything. I remember that. And I'm like, no, the job is not everything. And as soon as I like, bet on myself, I was never.
Rahaf (44:00)
Right.
to this day.
Mike (44:22)
ever worried about a job ever again. I was like, oh, I don't have to worry about it because I'm in control. If anything ever happens with this role, which it's not because I'm the reason why they're making a ton of money, but even if something were to happen, I'll just take these skills elsewhere. It's a no brainer. Like people are offering me, oh, can you help me? Cause my business needs what you have. Like it's just stuff's slowing in now. So it's literally never a problem ever again.
Rahaf (44:40)
Yep. Yep.
Yes, especially because the coaching service industry is just constantly booming now because it's a recession proof industry. So there's always going to be a need for closers. In fact, I have offer owners that I connect with. They're like, Hey, we need like a thousand reps a month. Like get some girls trained, send them over. They need people. There are coaches and influencers that need setters in their DMs, booking the calls. They need closers taking the calls off their calendar. So
Mike (44:52)
Yeah, exactly. Yeah.
Rahaf (45:16)
and it's unaffected by the economy. Like there could be a complete recession happening in the economy and high ticket sales are just thriving because the clientele of high ticket sales are not affected by the economy because they understand the value of investing. They will keep investing in themselves and there will always be a role for a rep.
Mike (45:18)
Yeah.
I mean.
Yeah, and not to mention, mean, sales has been a thing since the beginning of time, right? Way before the internet, way before any jobs or whatever were remote. And so sales has always been and always will be a thing. And so this is just like the modern day version of it basically. And so it's not going anywhere.
Rahaf (45:51)
Yeah, and it's just going to keep booming.
Mike (45:53)
It is, and
there's new coaches every day popping up with offers. so, yeah, I mean.
Rahaf (45:57)
Yeah.
And especially the coaches running ads. If they're running ads, they're blowing up. They need help. it's like, invest in yourself, get the training, and then make that decision and leave that nine to five structure and just finally use as evidence. We're not anyone special. I'm not anyone special. I'm just a girl from Ohio. Mike's just a guy from Chicago.
Mike (46:13)
side. Yeah.
I'm just a kid from Chicago.
Rahaf (46:25)
And we just decided to make a decision to learn the skill set. And now we just get to just be raging all the time and just celebrating wins every time I opened up my phone. And these girls are just like, they're making commissions while they're training. Like while they're training in revenue room right now, because only our girls have this opportunity in revenue room where they can get referral like commissions for bringing girls in. And I've given out
Mike (46:34)
Ha ha ha!
Rahaf (46:49)
thousands like they're just a couple weeks in and they're making $500 $500 $500 like they're getting their ROI back and they're on the front lines and practicing sales. Like how many programs let you make money while you're training It's just nice to because you can make a whole full time role out of just affiliate commission. to be able to like if you want it, yeah, but to be able to like
Mike (47:04)
I didn't make any money when I was training. So that would have been, I would have been stoked on that for sure. So.
You could if you wanted. Yeah. Yeah.
Rahaf (47:19)
just have that certainty of like, okay, now I can start betting on myself and making money and learning the skillset and land a role. It's just, it's just dreams within dreams within dreams, wins within wins within wins. So imagine like that's the baseline frequency, but Mike, feel like we could talk. I feel like this is why I keep bringing Mike on for episodes because he's my right-hand man. just.
Mike (47:33)
Yeah, I trip out all the time. we probably could, but it's...
Rahaf (47:43)
scaling what we're doing and sharing everything with you. Like we are on the front lines, our miro we are in it every day, constantly making tweaks, constantly enhancing it, constantly getting feedback from our girls, constantly making moves. So you're getting two trainers on the front lines with setting and closing. Your success is inevitable if you have the commitment. That's the one thing I say to the girls that I get on calls. Yeah. And that's, that's literally what, yeah.
Mike (47:51)
Yep.
Yeah, as long as you commit because, yep, we can't do it for you technically, but we can show you.
Rahaf (48:12)
Which is why it's like when you book a call, you're like, okay, rahaf okay, I'm curious about revenue room. I wanna figure this out. You get on a call with me. I'm not just gonna be like, oh yes, like you're in. Like I wanna see that you're committed because there's a reason why these women are winning in revenue room because they are committed. If you're not committed, that's okay. I'm going to let you know, but I only invite in committed energy because it's contagious.
Mike (48:22)
Yes.
Yes.
Yeah, it's okay.
Yes.
Yeah. If you want to get buff, you got to do the workout, right? It's very simple.
Rahaf (48:40)
You gotta go to the gym. You gotta believe in yourself and put those reps in.
Mike (48:42)
Exactly. Exactly. If
the trainer does all the work and gets buff and you sit there and watch, are you going to get buff too?
Rahaf (48:50)
Exactly, that's so good
Mike (48:51)
No. Yeah, you gotta
do the workouts too. That's it. But if you do, it works every time.
Rahaf (48:57)
Oh, so good. So good.
Yep. All right. Well, you know how to find us. I'll put a link in the show notes if you want to book that call and just see if it's an aligned fit. You literally have nothing to lose, but make a decision right here that you want your life to change. And then just start following your intuition and just see where it takes you. So.
It's been so awesome having you on here again, Mike. Thank you for all of your wisdom and for taking the time to share your journey with us and how you've been able to get where you are and going from nine to five to raging with setting and teaching it and training it and looking forward to the next episode we have. Who knows where we're going to be in the biz and the next nugget that we're going to share.
Mike (49:32)
Yeah.
Who knows, but it's probably gonna be even better. So I'm looking forward to that whenever it may be. And thank you for having me and for giving me the space to share.
Rahaf (49:47)
Hmm.
All right Well, we will see you either in revenue room, but I will see you right here on the really rahaf podcast next Tuesday
Mike (50:05)
Bye.
